Ethical & Social Responsibility




Ethical and social responsibility has always been central to our concerns since we started Rural Love Classics and we are committed to a resolutely ethical production process.

We are aware of the socio-political challenges that our country is facing and our first practical step towards realising this has been to choose to manufacture locally and to only use responsible manufactures that do not exploit and underpay their employees.

We still have a long way to go to become a 100% responsible brand, especially in an industry such as ours which is one of the world's most polluting. However, we are striving to gradually implement new actions in order to achieve this ultimate goal. To minimize wastage we only manufacture our Items in small units and we release new collections only a few times in a year.

Our Partner

T C I APPAREL Cape Town
We started manufacturing at TCI Apparel in 2017.